Broad match keywords pulling in the wrong traffic. No negative keyword list. Landing pages that don't match the search. A campaign structure nobody has touched in months. We audit, rebuild, and manage accounts so every rupee of ad spend is working, not leaking.
Broad match keywords and a missing negative keyword list mean you're paying for searches that were never going to convert — every single day this runs unmanaged.
Sending paid traffic to your homepage instead of a page built for that exact search is usually the single biggest reason cost-per-acquisition stays high.
A campaign set up once and reviewed quarterly loses budget in the gap. Winning ad sets need more budget fast, losing ones need to be cut faster.
Every day this runs unmanaged is a day funding your competitor's growth instead of yours. This is fixable in weeks, not months — unlike organic search, paid search shows you the truth almost immediately once it's fixed.
This is the level of tracking and reporting every account we manage gets — real dashboards, real numbers, reviewed weekly.
Impressions, clicks, average CPV, and cost tracked and reviewed on an ongoing basis, not left to guesswork.
Conversions and phone calls tracked side by side with cost, so you always know what a lead actually costs you.
Conversion rate tracked against spend so budget keeps moving toward what's actually working.
Usually a combination of broad match keywords, a missing negative keyword list, landing pages that don't match search intent, and broken conversion tracking. A full audit tells us exactly which is costing you the most.
Weekly, at minimum. Search terms, bids, and budget allocation shift constantly — accounts reviewed monthly lose budget to underperforming keywords in the gap.
Unlike organic search, paid search shows the truth almost immediately once campaign structure and landing pages are fixed. Most accounts see measurable improvement in cost-per-conversion within the first few weeks.
Get a full audit of your Google Ads account and a clear plan to fix what's costing you money.
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